Tampa, FL, June 6th, 2025–Written by Michael Strahan
The Florida citrus industry—once a dominant force in our state’s agricultural economy—is facing unprecedented challenges. At the heart of the crisis is citrus greening, a destructive disease that has relentlessly impacted groves across the state for more than a decade. As a result, citrus production in Florida has plummeted to just 10% of what it was 20 years ago.
While citrus greening has been a major factor in this decline, it’s not the only one. Hurricanes and the steady pressure of development have compounded the issue, forcing many long-standing, multi-generational growers to rethink their future. Increasingly, we’re seeing these families pivot away from solely agricultural operations and reposition themselves as real estate holding companies—often keeping a citrus arm, but with a broader and more strategic outlook.
Turning Setbacks Into Strategy
At Eshenbaugh Land Company, we’ve spent the last decade working closely with Florida growers through this transition. Our team has helped many navigate disposition strategies and identify opportunities to reposition their land for higher and better uses. Thanks to the state’s rapid population growth and booming land market, former citrus groves often present strong redevelopment potential—whether for residential, commercial, or mixed-use purposes.
The resilience of Florida’s growers is nothing short of remarkable. Despite the setbacks, they continue to innovate. Some are shifting from juice production to fresh fruit, which has proven more viable under current conditions. Others are exploring protective screening systems to shield crops from disease. While there’s no “silver bullet” yet for citrus greening, these adaptive approaches are providing a much-needed lifeline.
Looking Ahead
Florida citrus is more than just an industry—it’s a cornerstone of the state’s heritage. While its long-term economic viability remains uncertain, there’s hope in the adaptability and foresight of those who work the land. Whether transitioning operations, exploring new agricultural strategies, or converting properties for new uses, the future will belong to those who plan strategically.
If you’re a grower considering a pivot, or simply want to explore the value of your land in today’s market, we’re here to help.
Contact Michael Strahan at Michael@TheDirtDog.com or (850) 585-8280 to start the conversation.
